CSE : SPO
OTC : SPONF
OTC : SPONF
2020 was the year of the White Claw …
Can you imagine? In just one year, the popularity of these calorie-conscious beverages drove outrageous 130% growth in the Hard Seltzer sub-category, while the broader ready-to-drink category gained an impressive 62.3%.(11)
In terms of pure volume sold, ready-to-drink cocktails have already surpassed total sales of spirits and are expected to surpass wine as well by the end of the year (11). That would make ready-to-drink cocktails the second highest-selling alcoholic beverage in the country, behind only beer.
According to the IWSR’s annual review of global alcohol trends,
“Not only did RTDs post double-digit global growth in 2020 (+26.4 percent), it was the only beverage alcohol category to grow at all during the COVID crisis, resonating with consumers across all demographics, and driven by the trend for convenience, refreshment, and flavor.”(12)
Doc Wylder’s Cure for the Overcrowded Drink Market
Enter Doc Wylder’s, a liquor-infused lemonade that comes in a smart aluminum bottle with cool, eye-catching label and packaging. The beverage comes infused with Vodka, Tequila, or Bourbon based on preference, or a vodka-infused raspberry lemonade.
Its health-conscious approach makes it a smarter choice for today’s label-reading consumers. According to CEO Myles Bartholomew, “[Doc Wylder’s] perfectly fits the current trends of this rapidly expanding category. It is low alcohol, low calorie with no added sugar, and non-GMO … It is also perfect for on-premises private venues such as golf courses, country clubs, stadiums, recreational locations and other non-retail venues.”(14)
The result. One of the hottest-selling new beverages of the year!
Within months of Doc Wylder’s release, SponsorsOne inked a deal with Brand Force LLC to produce an additional 50,000 cases of Doc Wylder’s infused lemonade each month.(16)
The company also has numerous distribution deals all over the US, including one with Classic Wines of California (one of the state’s largest distributors), after which General Sales Manager Damon Franzia said, “We are extremely bullish on the Doc Wylder’s product and think you have a winner.”(17)
Doc Wylder’s is the company’s first foray into the RTD beverage market since acquiring Premier Beverage Consortium LLC (PBC) out of Redondo Beach, California.(18)
The proof, of course, is all in the numbers. And are looking great.
437% Revenue Gain Year-over-Year
One key consideration for any company at any scale is simply whether a company can make money or not. Over the last year, SponsorsOne has proven themselves capable with a massive 437% gain in revenues from their first major product launch in the liquor industry.(1)
Alongside Doc Wylder’s, the company has already announced the rollout of additional product lines including 8- and 10-year aged bourbons for its Smithville Texas bourbon line(19), as well as its unique 4 Corners Vodka made from a “proprietary four-grain blend” and Riverview gin, a “London-style, Texas Botanical Blend.”(20)
Just as with Doc Wylder’s, the company is already fast-tracking distribution deals with growing e-commerce platforms like Great American Craft Spirits.(20) That means, as you’re reading this report, the company is actively launching a diverse and varied portfolio of spirits and beverages in some of the fastest-growing segments.
The stock began the year at a low of about $0.0063 on Jan 04, 2021. It then promptly ran to a peak of approximately $0.11 on Feb 05, 2021, advancing an eye-popping 1646.03%.(21) Since then, as of Jun 29, 2021, the stock has pulled back to potentially oversold territory based on its 14-day RSI and MACD Oscillator. But what makes this so potentially attractive is that the stock may be beginning a solid reversal and breakout. In a matter of days, between Jun 23, 2021, and Jun 28, 2021, the stock advanced roughly 15.38% between $0.156 and $0.18.
With young fast-growing companies, it’s hard to not believe that good times could be on the horizon once again. Especially as more and more news appears about its business model continuing to capitalize on the growing spirits market and CB space.
Here’s something else to consider. Roughly a year ago (Jun 30, 2020), the company had a market cap of about 1.92M. A little more than a year later the company has grown to a 17.65M market cap- an increase of more than 9x- or 819.27%.(21)
SponsorsOne exists to disrupt both demand and demand creation. And they are making it happen with a devastating one-two punch!
#1: Creating Real-time Demand for Their Products:
In a stroke of genius, the company developed a smart platform for tracking real-time engagement across social networks.
This makes it push-button-easy for a social influencer with a ton of followers to spread the word about Doc Wylder or any of SponsorsOne brands.
Of course, there’s the financial aspect. Influencers want to be rewarded for their efforts, and they should. The SponsorCoin platform (4) does just that with payments for authentic marketing/ engagement and real time financial settlement for cash commissions.
#2: Developing Brands That Are In-Demand and On-Point with Market Trends:
Many companies follow trends, SponsorsOne is setting them. No they are not out there trying to be cool – they are.
But they are doing it the smart way through their tech platforms. By collecting the data from their influencer and social influencers, a beautiful picture is formed.
SponsorsOne knows what’s hot and what’s not in REAL TIME. And this can happen as
granular as on the local level. They have literally taken their distribution and logistics to a whole new level. One that can leave the competitors wondering, “what just happened?”
“Undervalued” may be the “understatement” of the century when it comes to this incredibly innovative company.
With many exciting brands under its belt, SponsorsOne Canada CSE: (SPO) U.S. OTC: (SPONF) Germany FRA: (5SO) has positioned itself as a serious contender in the spirits and premixed beverage market.
Ever since SponsorsOne announced its acquisition of Premier Beverage Consortium LLC (“PBC”), it’s leapfrogged to the forefront of the craft spirits market and the ready-to-drink premixes market.(22)
Smithville
Smithville is a premium whiskey that features exclusive 8-year and 10-year aged bourbons.
CEO Myles Bartholomew:
“It truly was being at the right place at the right time… Working with our distiller, it was quite a surprise when he unveiled an 8- and 10-year Bourbon waiting to go to market. Sitting on this until the right moment, the right Brand, and the right way to bring this to market aligned. Our strategy around the Smithville branding got them very excited, and we secured this product exclusively. We plan to offer the premium Bourbon first to “direct to consumer” before we release it to distribution.” (15)
Riverview
Riverview Gin is an organic proprietary blend of Texas Juniper Berries along with select, small production botanicals. Many of the ingredients are grown right along the Colorado River in Texas.(24)
“Our Texas Riverview Gin is a medium for creative expression in spirits. Each is unique, and sometimes, one shines as an original. When we explored the edges of this imaginative category, we realized we needed to make a Gin using the most authentic ingredients to express our love for this spirit.”(16)
4 Corners
4 Corners may be the only Four Grain Vodka on the general market at an everyday price.(25)
“4 Corners is an ultra-premium vodka appreciated by every sophisticated Vodka and Bourbon drinker. Texas corn, winter wheat, two-row barley, and Hazlet rye offer the smoothest and cleanest mouthfeel in the vodka category.”(17)
SponsorsOne initially entered the CB Wellness Market roughly two years ago by partnering with Signature Devices (SDVI), the creator of the world’s first 120mg CB patch.(4)
How things have changed since then. Nowadays, SponsorsOne has built itself into what could be the go-to DTC business for CB companies. Just see for yourself how SponsorsOne describes itself on its landing page for CB brands:(19)
“Do your customers show a real passion for your product? Do they post images of your product on social media? We are looking for brands that have huge ambitions but small marketing budgets. We will build you a direct-to-consumer marketplace through social media. Imagine thousands of users influencing thousands of friends every day!”
First and foremost, SponsorsOne has grown its GO Nutraceutical branded line of “Cann-a-bis 2.0” products, including an oral dissolvable CB tablet.(20)
The company secured a five-year purchase and manufacturing supply agreement with a six-generation to-bacco cultivation and processing company that has served the domestic and international to-bacco industry for over 150 years.(29)
Besides having extensive acreage, SponsorsOne’s manufacturing partner also secured multiple supply contracts with experienced he-mp farmers. This could put them in the driver’s seat to potentially cultivate thousands of acres in one of the best agricultural lands in various states and overseas.(29)
SponsorsOne also announced its entry into the pre-rolled smokable he-mp market by incorporating HS Brands Inc. HS Brands plans to launch pre-rolled smokable He-mp products within the USA and Internationally.(29)
According to CEO Myles Bartholomew:
“We have secured the highest quality producer of pre-rolled smokable He-mp to deliver the quality, quantity, and consistency needed to scale a major brand in this category. The pre-rolled smokable He-mp market is looking for a leading pre- rolled product of the highest possible quality for the smoker wanting to transition away from to-bacco-based smokes to the healthier He-mp-based CB product.”
It definitely doesn’t hurt that this arrangement, which “coincidentally” was announced on Apr 20, gives the company a potential first-mover advantage in a space forecast to grow from $70-$80 million to approximately $300-$400 million by 2025.(5)
SponsorsOne may be perfectly positioned to disrupt the spirits market and the CB market. But how is that? The best way to answer that question is to dig into the company’s disruptive advertising framework and its multi-channel distribution.
1) Sell Direct or Through Retail
SponsorsOne believes in not charging any hefty upfront marketing fees. This allows small brands with small budgets to potentially turn into national brands overnight. If everyone in the community gets paid when there is a sale, everyone wins.
Plus, if a small business has a community of influencers that can drive sales to its retailers or direct to its online store, the potential could be enticing.
2) Customers are influencers
Imagine if you could get rewarded for every tweet, pin, share, and ‘like’ you post about your favorite brands, which can be used to purchase more goods from your favorite brands. That’s what SponsorsOne can potentially provide.
The more customers engage, the bigger the rewards, cash commissions, and potentially more prominent and better discounts on participating products.
3) Connect directly with consumers
Consumers now look to influencers to make buying decisions and introduce new brands that share their values. SponsorsOne lets small brands bypass traditional display ads and word search advertising and connect directly with consumers through entertainment and social media influence. Brands benefit from authentic, word-of-mouth engagement and interactive posts and videos that feature the brand.
4) Real-time Big Data
SponsorsOne provides real-time data to drive ROI for brands and to see what’s working within social media right now. Social media trends can change instantly. SponsorsOne always has its eyes and ears peeled to what’s happening in real-time. With its innovative platform, SponsorsOne can adjust campaigns in real-time after launch, with intelligence built into each campaign that creates authentic engagement with the campaign and brand.
Outside of SponsorsOne’s disruptive advertising model, it now offers multi-channel distribution. With this entire distribution channel now at SponsorsOne’s fingertips, the company may now be able to accomplish its goal of making “small brands big” even faster. In working with SponsorsOne, brands may have more potential than ever to access every major retailer in the country.(3) How so?
1) Direct To Consumer
Remember how we discussed Shopify as an example of DTC success? With SponsorsOne, brands can sell their products directly to consumers using their online eCommerce platform. Shopify is fully integrated into the SponsorCoin platform (SponsorsOne’s digital currency wallet). The platform may also allow the brand community members to automatically apply discounts and SponsorCoins at checkout, making the purchase process seamless. Brands also can create a branded storefront to drive their message to the consumer and maintain their unique look and story.
The SponsorCoin platform can connect to the brand’s current eCommerce store, or SponsorsOne can build it out for the brand themselves.
In seeing the success of brands like Peloton, and platforms like Shopify, SponsorsOne understands that brands who go direct to consumers take ownership over their most important assets- their customers. Owning the customer relationship provides much more leverage to increase customer lifetime value. Shoppers now have a chance to connect with the brand whenever they want, on their terms.
2) Wholesale
SponsorsOne proudly proclaims that they can build a national wholesale/retail distribution network for their brands. By entering this channel alongside direct-to-consumer avenues, “making small brands big”, will potentially be done more extensively and faster. Wholesale is a giant leap for a growing brand. Once a brand can produce large quantities of their product, SponsorsOne can guide them through their next growth stage. SponsorsOne’s wholesale partners are always sourcing trending products to ensure that they can supply the most up-to-date goods to retailers.
SponsorsOne can also help brands grow by financing wholesale networks’ purchase orders and providing capital to the brand to manufacture their product.
3) Retail
Retail is the next step for SponsorsOne’s multi-channel distribution plan for small businesses. SponsorsOne has a wholesale network with extensive retail relationships that can possibly reach 10’s of thousands of retail stores. With this type of network, SponsorsOne’s goal is to stay with its brands all the way to the point of sale.
SponsorsOne’s retail network consists of Department Stores, Big Box Stores, Discount Stores, Warehouse Stores, and Mom-and-Pop Stores.(3)
If I owned a spirits or CB business, I would want SponsorsOne on my side. SponsorsOne’s management team consists of startup veterans and technology experts with diverse and impressive backgrounds, and track records of significant success.
• Myles Bartholomew, CEO/President
• Guy Zajonc, President of SponsorsOne Media Inc.
• Gary Bartholomew, Chairman
• Sandy Kokkinis, CFO
• Ricardo Camango, Chief Brand Officer of SponsorsOne Media Inc.
• Ron Miranda, PBC
• Kevin Swadish, CRO SponsorsOne Media Inc.
Source 1: https://seekingalpha.com/symbol/SPONF/growth
Source 2: https://www.lek.com/sites/default/files/insights/pdf-attachments/2045-Top-10-Trends-Spirits-Industry.pdf
Source 3: https://www.grandviewresearch.com/industry-analysis/ready-to-drink-cocktails-market
Source 4: https://sponsorsone.com/wp-content/uploads/2021/03/Sponsors-One-Company-Presentation-March-2021-FINAL-smlr.pdf
Source 5: https://sponsorsone.com/sponsorsone-announces-initial-orders-from-the-u-s-northeast-distribution-channel/
Source 6: https://sponsorsone.com/sponsorsone-chosen-by-one-of-largest-wine-distribution-networks-in-california-to-distribute-doc-wylders/
Source 7: https://finance.yahoo.com/news/sponsorsone-increases-production-capacity-meet-130000746.html
Source 8: https://www.thenewswire.com/press-releases/1LaPFGOVx-sponsorsone-announces-the-doc-wylders-online-store-is-open-for-business.html
Source 9: https://finance.yahoo.com/news/sponsorsone-announces-doc-wylders-line-130000034.html
Source 10: https://stockcharts.com/h-sc/ui
Source 11: https://www.yahoo.com/now/rtd-category-accelerate-alcohol-sales-131801253.html
Source 12: https://www.foodandwine.com/news/hard-seltzer-and-other-ready-to-drink-beverages-will-eclipse-wine
Source 13: https://www.instagram.com/p/CUQCQ5UJEaj/
Source 14: https://www.marketscreener.com/quote/stock/SPONSORSONE-INC-33624597/news/SponsorsOne-Launches-Doc-Wylder-s-Line-of-Infused-Lemonades-31735134/
Source 15: https://www.docwylders.com/
Source 16: https://ca.finance.yahoo.com/news/sponsorsone-increases-production-capacity-meet-130000746.html
Source 17: https://finance.yahoo.com/news/sponsorsone-chosen-one-largest-wine-130000987.html
Source 18: https://premierbeverageconsortium.com/news/2021/1/28/sponsorsone-launches-doc-wylders-line-of-infused-lemonades
Source 19: https://finance.yahoo.com/news/sponsorsone-adds-exclusive-8-10-130000571.html
Source 20: https://finance.yahoo.com/news/sponsorsones-smithville-distillery-spirits-collection-120000086.html
Source 21: https://finance.yahoo.com/quote/SPONF/key-statistics?p=SPONF
Source 22: https://finance.yahoo.com/news/sponsorsone-gain-instant-foothold-emerging-110000027.html
Source 23: https://www.thenewswire.com/press-releases/1BNMFzPjx-sponsorsone-adds-an-exclusive-8-year-and-10-year-aged-bourbons-to-its-proprietary-smithville-product-line.html
Source 24: https://www.accesswire.com/631291/SponsorsOne-Provides-A-Sneak-Peek-at-our-Unique-Riverview-Gin
Source 25: https://finance.yahoo.com/news/sponsorsone-profiles-4-corners-vodka-140000959.html
Source 26: https://bit.ly/3ey4jjO
Source 27: https://bit.ly/3xVZesZ
Source 28: https://prn.to/3bga57p
Source 29: https://bit.ly/3vS80GD
Source 30: https://sponsorsone.com/#who
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